Hi, I’m Karyssa, your next social media manager! I specialize in turning brands into scroll-stopping, cohesive online experiences through intentional strategy, aesthetic-driven content, and a consistent digital presence.

With a background in advertising and public relations, I’ve built experience across real estate, multifamily housing, and lifestyle brands, managing everything from content calendars and influencer collaborations to full-scale video production, photography, and copywriting. I love blending strategy with creativity: analyzing what performs, what connects, and what actually gets people to care, while keeping everything visually elevated and on-brand.

At the core of my work is one goal: helping brands show up online in a way that feels authentic, elevated, and impossible to ignore.

Outside of work, you can usually find me at the gym, walking along Vinoy Park, or creating in some form, whether that’s sewing, embroidery, or building content ideas for fun.